The Town of Grimsby inaugurates members of the Grimsby Business Ambassador Program

The Town of Grimsby, through its Economic Development Advisory Committee (GEDAC), is proud to announce the inaugural cohort of the Grimsby Business Ambassador Program (GBAP). This bold, volunteer-driven initiative is aimed at strengthening the local economy by leveraging the expertise, influence, and networks of distinguished business leaders within the community.

By harnessing these prominent local business leaders, it not only strengthens Grimsby’s economy, but attracts new investment, and enhances the Town’s profile as a hub for innovation and growth. 

With the selection of 10 distinguished ambassadors, the program now enters its next phase—actively engaging the business community to champion economic development initiatives across the region.

Meet Grimsby’s Business Ambassadors

• David Arkell, President & CEO, 360 Energy Inc.
• Murray Bain, Vice President of Marketing, Stanpac
• Nick Ciccone, Training Director, LiUNA! Local 837
• Chris Di Lillo, Founder & President, Di-Mond Sales Inc.
• Azam Foda, President & CFO, DeciZens Inc.
• Jim Hills, CEO, VTR Feeder Solutions
• Breckon Husband, SVP & Team Leader, AON Canada
• Tony Joosse, VP of Operations, Battlefield Equipment Rentals
• Fiore Vacca, Vice President, Norstar Windows and Doors
• Wael Zaghloul, Founder & Entrepreneur, WZ Solutions Canada Inc.

These ambassadors will serve a four-year term, promoting Grimsby as a vibrant, welcoming community ripe for investment and business expansion.

Role of Business Ambassadors

Grimsby’s Business Ambassadors serve as volunteer business influencers and key connectors between the Town and the broader business community. Their responsibilities include:

• Acting as liaisons between local businesses and the Town of Grimsby.
• Representing the Town at public events, trade shows, and conferences.
• Promoting Grimsby as a hub for business growth and innovation.
• Providing strategic feedback and sharing market insights.
• Facilitating connections and directing businesses to vital resources.

These ambassadors were selected through a structured process, with criteria including residency in Grimsby, executive-level experience, and extensive business networks. Additional assets such as multilingual skills and strong ties to the ICI (Industrial, Commercial, and Institutional) sector were also considered.

Driving Impact Through Trusted Advocacy

The GBAP harnesses the power of word-of-mouth marketing—an influential and cost-effective strategy. Studies show that investor referrals convert 30% better and generate higher long-term value. By empowering ambassadors to share trusted recommendations and personal endorsements, the program fosters an environment where businesses can thrive.

The GBAP is not just another economic initiative—it’s a dynamic movement powered by community leaders who are passionate about showcasing Grimsby as a premier destination for investment and innovation. Business Ambassadors will play a vital role in championing the Town’s economic development, fostering business connections, and amplifying Grimsby’s presence both nationally and internationally.

Learn More

To discover how the GBAP is shaping Grimsby’s economic future, visit:
🔗 Grimsby Business Ambassador Program (GBAP) 

Quotes

“The Business Ambassador Program is a cornerstone of our efforts to grow Grimsby’s economy and celebrate all that makes our community exceptional. Our Business Ambassadors are passionate leaders who connect businesses, spark opportunity, and champion Grimsby as a place to live, work, and invest. I want to personally thank each of our new Ambassadors for stepping up, volunteering your time, and showing such pride in our town. With your leadership, Grimsby’s future is brighter than ever.” Jeff Jordan, Mayor of the Town of Grimsby.

“Grimsby is no longer an unnoticed bedroom community—we are now one of the most progressive municipalities in the GTHA and Niagara Region. This isn’t just another economic initiative; it’s a bold, volunteer-driven movement powered by passionate business leaders who are committed to elevating Grimsby’s profile, attracting investment, and shaping a vibrant economic future. Our Business Ambassadors are on the front lines, turning interest into confidence and confidence into investment—because they don’t just promote Grimsby; they understand it.” Reg Freake, Town of Grimsby Councillor and Chair of GEDAC.

"Driven by dedicated volunteers and empowered by local business leaders, this program is designed to elevate Grimsby’s profile, attract strategic investment, and shape a dynamic economic future. Our Business Ambassadors will be at the forefront of this effort — forging key connections, promoting innovation, and positioning Grimsby as a thriving hub for opportunity and growth." Sarah Kim, Chief Administrative Officer for the Town of Grimsby.

“Our Business Ambassadors will be at the forefront of promoting Grimsby’s economic potential. They are highly respected leaders who bring a wealth of experience, insight, and connectivity to this program, helping us shape a prosperous future for our community.” Frank Miele, Economic Development Manager for the Town of Grimsby.

Program Contact:

Frank Miele
Economic Development Manager, Town of Grimsby
📞 289-244-8054
📧 fmiele@grimsby.ca

Media Contact:

Christina Davidson
Communications Specialist
📞 (905) 945-9634
📧 cdavidson@grimsby.ca