Help us shape the new brand for our Town!
Grimsby is Getting a New Look!
Every great town has a story and we’re ready to tell ours in a whole new way. The Town of Grimsby is embarking on a Branding Project to capture our character, our charm, and our community pride.
Right now, Grimsby is represented by a crest and a corporate logo. While they’ve served us well, they don’t fully capture the spirit, energy, and personality of our community. This project will help build a fresh, authentic brand that reflects Grimsby’s values and vision for the future.
What the Project Is All About
Our brand is more than just a logo or a name – it’s the stories we tell, the experiences we share, and the lasting impression we leave on those who visit or call Grimsby home.
This project is about capturing what makes Grimsby ‘Grimsby’, and we want to hear from the people who know it best: Our Community.
Why It Matters
The benefits of a renewed brand are wide-reaching. It will:
- Celebrate Grimsby’s history and character
- Strengthen civic pride
- Attract businesses, investment, and tourism
- Showcase our community spirit across the region
Most importantly, this process will be shaped together – with residents’ voices at the centre, and we’re giving everyone a chance to contribute ideas and feedback.
The Branding Project isn’t just about visuals – it’s about identity. Working with residents, businesses, community groups, sports associations, schools, and local organizations, to name a few, the Town will collaborate with a professional consultant to ensure the final brand feels genuine, modern, and forward-thinking.
✨ Collectively, we’ll shape and share Grimsby’s story.
For updates on the Branding Project, to share your ideas, take the survey, and help shape our next chapter, visit: www.letstalkgrimsby.ca/newbrand. The public survey is open until Friday, October 24, 2025.
Stay connected and follow along as the project unfolds!
Follow the Town of Grimsby on Facebook and Instagram for updates, engagement opportunities, and a behind-the-scenes look at our Branding Project.
Quotes
“This is such an exciting opportunity for our community. Grimsby is a special place – with history, heart, and a bright future. Our new brand will showcase all that makes us unique, while inspiring pride in residents and sparking curiosity in visitors. And rest assured, our historic Town Crest will not only remain but be elevated as an enduring symbol of Grimsby’s legacy.”
Jeff Jordan, Mayor of the Town of Grimsby
“A strong brand is more than a logo – it’s a promise and an experience. It’s how people feel when they think about Grimsby. With new parks, facilities, and community spaces on the way, the timing is perfect to refresh our look and align it with the vibrant future ahead. We want the people of Grimsby to see themselves reflected in this brand.”
Sarah Kim, Chief Administrative Officer of the Town of Grimsby
Media Contact
Christina Davidson
Communications Specialist
Town of Grimsby
cdavidson@grimsby.ca | 905-945-9634
Contact Us
Town of Grimsby
160 Livingston Avenue
Grimsby ON, L3M 0J5
Phone: 905-945-9634
Fax: 905-945-5010
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