Digital Service Squad Will Help Grimsby Small Businesses With Digital Transformation

The Town of Grimsby has announced that it has received a $15,980 grant from Digital Main Street’s Ontario Grants Program for a Digital Service Squad (DSS), which will provide trained digital specialists to local small businesses to help them adopt online technologies and digitally transform their sales, marketing and back-office operations. The squad will begin visiting businesses in the community on July 26, 2021.

“COVID-19 has brought many challenges to our Town’s brick-and-mortar businesses, so it is great to see that the Digital Main Street program will once again be running to leverage new online and digital tools to help local business owners promote their goods and service and stay competitive within and beyond the COVID context,” said Mayor Jordan. “The renewed Digital Main Street program will allow eligible Grimsby businesses to transition their operations through digital transformation to better position themselves for success and long-term sustainability, especially during these trying times.”

Renewed government funding of the OPG will provide 3,000 Digital Transformation Grants to qualified bricks-and-mortar small businesses as well as Digital Service Squad grants for organizations to provide hands-on assistance to local small businesses. The OPG is administrated by the Ontario BIA Association, in partnership with the Toronto Association of BIAs (TABIA).

“Ontario small businesses are the heart of our neighbourhoods and the economic foundation of our communities,” said Nina Tangri, Associate Minister of Small Business and Red Tape Reduction. “Our government is committed to being there for them as they reopen. This additional support will give these businesses the digital boost they need to raise their profile and rebuild better than ever.”

The cornerstone of Digital Main Street, these squads consist of trained specialists who meet with brick-and-mortar small businesses at no cost to help them complete an online assessment and introduce them to online training modules to build their knowledge and skills. These experts can also assist businesses with developing their Digital Transformation Plan (DTP) and applying for a one-time $2,500 grant to implement it. This one-on-one DSS assistance also includes support for basic website set-up, Google My Business profiles, 360º photos, social media presence, and much more. The DSS can also provide information on the ShopHERE program, if applicable, to assist with digital storefront set-up and e-commerce. Where COVID-19 restrictions are in place, DSS experts can provide support through phone and video tools such as Zoom.

“In the past 16 months, as small businesses across the province fought to stay open and keep customers engaged online, Digital Service Squads were there to help,” said Kay Matthews, Executive Director of OBIAA. "Squads jumped online themselves during lockdowns to help virtually, and businesses have consistently told us how important the DSS were to their success through the pandemic. We are thrilled to support this DSS and help them provide assistance to even more small businesses than ever.”

 

ABOUT OBIAA

OBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports and advocates on behalf of its members through the building and nurturing of strong relationships and partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the ONE voice on common issues.

ABOUT Digital Main Street

Digital Main Street is a program that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of street-level team members who help main street businesses grow and manage their operations through technology.  

Digital Main Street was created by the Toronto Association on Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, and Yellow Pages. www.digitalmainstreet.ca

 

Media Contact:

Rachael Ball-Condron
Executive Assistant to the Mayor and Chief Administrative Office

(905) 309-2004

Stephanie Fleming

Office Clerk, Office of the Chief Administrative Officer, Economic Development

(905) 309-9634 x 2173

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