Council Celebrates United Way Niagara’s 2021 Campaign Kickoff

Today, on behalf of Council, Mayor Jeff Jordan and Councillor Freake were joined by members of United Way Niagara to celebrate the kickoff of the organizations 2021 Campaign, which will run until the end of December.

Similar to last year’s campaign, this initiative will focus on helping 120,000 people across Niagara who have been negatively impacted by the COVID-19 pandemic.

Before the pandemic, 50,000 people in Niagara were food insecure, meaning they didn’t have appropriate access to healthy food. That number has increased by at least 20% in 2021. The latest point-in-time count conducted by Niagara Region for homeless individuals has also risen significantly from 625 in 2018 to 665 in 2021.

Food banks have seen large increases for demand and shelters continuously operate over capacity. Poverty is a real problem in Niagara and we have the opportunity to help move that needle.

Last years campaign reached approximately 131,000 residents, with United Way Niagara supporting more than 100 agencies and investing in 216 programs annually in order to serve residents across the region.

“It was a pleasure meeting staff from United Way Niagara today to help support them and their team as they kick off this important Campaign,” said Mayor Jeff Jordan. “So many residents, both within Grimsby and the Niagara Region, have suffered from this pandemic so I encourage everyone to get involved in the Campaign if they are able to do so.”

Donations to the campaign can be made at



Rachael Ball-Condron
Executive Assistant to the Mayor and CAO

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